Pricing by role

Every trade underprices itself in its own particular way. Pick yours for the traps to avoid, the pricing models that fit, and a method for working out your number.

Not sure which model to use?

Every role page points at the pricing models that suit it. If you'd rather start from the models themselves, there's a guide to each one — hourly, day rate, fixed fee, value-based, retainers and the rest — in the pricing strategies library.

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